RSA’s objective is to run general insurance businesses with strong market positions that deliver sustainable profitable performance.

Strategy

RSA provide insurance products and services in over 130 countries and have operations in more than 28 countries. They have market leading positions in many of their chosen segments. This is achieved in part, through their strong track record of delivering customers quality, innovative solutions and underwriting and claims expertise. They have implemented an operational improvement programme to enhance operational efficiency, controls and the customer experience.

The key to delivering against their strategy is having the right culture and right people. They are focused on developing talent through the creation of an environment where responsibilities and accountabilities are clearly defined, people are challenged and performance rewarded. They continue to embed a performance culture across the Group.

Their strategy is based on a disciplined approach to delivering quality earnings and their financial objectives are:

• Sustainable performance with continued delivery of results in line with their targeted financial returns.
• Targeted profitable growth in their ongoing businesses.
• The business is well positioned in its chosen markets, with all core businesses achieving strong returns. Their objective is to run general insurance businesses with strong market positions that deliver sustainable profitable performance.

History

RSA has a proud heritage dating back almost 300 years. The current Company structure was created in 1996 following the merger of two of the largest insurance companies in the UK, Royal Insurance and Sun Alliance.

2008 - Shortened name to RSA and simplified and refreshed corporate brand.

2006 - Changed operational structure to reflect the new strategic focus of the business. The Group is reorganised into three main operational divisions, the UK, International and Emerging Markets.

2002 - Changed direction, focusing the Group's attention on general insurance. Began by selling or closing a number of businesses, including life assurance operations, and exited from a number of countries of operation.

2001 - MORE TH>N was launched in June 2001 bringing freshness and a new approach to the consumer financial services market in the UK.

Facts

• RSA has over 20 million customers worldwide.
• The Group currently manages £13 billion of investments.
• The Group has shareholders' fund of £3 billion.
• RSA is a member of the FTSE4Good Index.
• They are in the top 100 companies of the Corporate Responsibility Index.
• They employ around 22,000 people worldwide.

Regional facts

UK:

• They have been operating in the UK since 1710.
• The UK business is the largest operating unit within the Group.
• With a market share of over 13%, they are the UK's largest commercial lines insurer.
• Their Personal business is ranked third largest in the UK with around four million covers in place.
• They insure 70% of FTSE 100 retailers.
• They were named 'General Insurer of the Year' at the 2006 British Insurance Awards.

International:

• Established businesses in Scandinavia (Sweden, Denmark, Norway and Finland), Canada, Ireland and Italy.
• Third largest insurer in the Nordic region.
• Their Codan and Trygg-Hansa brands have close to 100% recognition in their markets of Denmark and Sweden.
• They are one of the oldest insurance companies in Canada, with roots dating back to 1845.
• They are the leading personal household insurer in Ireland.
• Emerging Markets:
• Businesses in growth markets: Latin America, The Baltic’s and Asia & Middle East.
• They are market leaders in Latvia and Lithuania.
• Located in 10 countries across Asia and the Middle East, including India & China

For further information on RSA Group please visit: http://www.rsagroup.com